What is a cookie?
A cookie is a small text file that is downloaded onto your device such as computer or smartphone when you access our website. When we say “cookie” we mean cookies and similar online tracing technologies. This covers any means we use to store information, or access information stored on your device, including:
- first- and third-party cookies,
- fingerprinting technologies,
- tracking pixels and plug-ins, including technologies those from third parties,
- other tracing technologies.
All cookies have an owner which tells you who the cookie belongs to. The owner is the domain specified in the cookie. Whenever you visit our website, we place cookies onto your device for different reasons. Such cookies are called “first-party” cookies, whereas cookies set by a different owner such as social media platforms or ad network/ad tech providers, are called “third-party” cookies.
Below you will find more detailed information about our cookies and the reason for using them.
What types of cookies do we use and why?
We group cookies into four categories.
For the use of other types of cookies such as performance cookies, functional cookies or marketing cookies we require your prior consent.
Who has access to cookie information?
Information obtained from you through cookies is shared within the H&M Group. Information obtained from third party cookies is also available to the third-party provider placing the cookie on our site. We will not share first-party cookie information with third parties nor sell swap or otherwise disclose such information with anyone outside the H&M Group.
How long are cookies stored in your browser or on your device?
Cookies can be stored for varying lengths of time on your browser or device.
Persistent cookies (or permanent cookies) will be stored in one of your browser's subfolders until you delete them manually or your browser deletes them based on the duration period contained within the cookie's file. Their duration depends on the date of expiry written in them.
Session cookies are immediately deleted when you close your browser. When you restart your browser and go back to the site that created the cookie, the website will not recognize you.
Other tracing technologies
Information gathered through other tracing technologies such as tags and pixels are saved for 24 months.
How to manage your cookies?
Managing browser settings
You can manage your cookies from your computer or mobile device using web browser. All commercial web browsers are featured with cookie management functionality. Please check your web browser to find out more how to delete or disable cookies etc. You can easily stop your browser from accepting cookies altogether by configuring your browser’s cookie settings.
If you choose to disable cookies in your web browser, you will not be able to take advantage of all our features.
Opting-out from social media platforms, ad network/ad tech providers
Please follow the link to learn more about how to opt-out of the cookies provided by some of our partners here:
View our full Privacy Notice here.